What if all fashion shows are like this? Somewhat private, intimate…and there’s a secretive tone to it. With only one photographer present, you won’t see the full collection pictures the next day in Style.com or even on Twitter (seconds after the model strutted). Tom Ford believes in the exclusivity of fashion. That’s why as much as I want to be able to afford a Tom Ford dress, I can’t see a reason why Tom Ford would do a collaboration with H&M.
Tom Ford to American Vogue:
“I do not understand everyone’s need to see everything online the day after a show… I don’t think it ultimately serves the customer, which is the whole point of my business—not to serve journalists or the fashion system. To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!”